The UK market is flooded with whitening products. However, the British Dental Association warns that many DIY kits are either ineffective or potentially harmful, with some causing irreversible enamel damage. When you choose professional whitening in W6, you’re not just buying a product; you’re choosing the safety, precision, and accountability of a General Dental Council-Registered clinician. The difference in results and experience is significant.
In West London, a confident smile is part of your personal brand. Whether you are heading to an event at The Hurlingham Club or enjoying coffee on the New King’s Road, brighter teeth are often the fastest way to elevate your appearance.
At Alma Smiles, we offer premium whitening solutions, including the Enlighten Evolution System, the only system in the world that guarantees a Vita B1 shade, the brightest natural result, regardless of your starting point.
The UK market is flooded with whitening products. However, the British Dental Association warns that many DIY kits are either ineffective or potentially harmful, with some causing irreversible enamel damage.
When you choose professional whitening in W6, you’re not just buying a product, you’re choosing the safety, precision, and accountability of a General Dental Council-Registered clinician. The difference in results and experience is significant.
To help you decide, we have compared the two most common routes below:
| Feature | Over-the-Counter / DIY Kits | Professional Enlighten Whitening |
| Result Guarantee | None (results vary widely) | Guaranteed Vita B1 Shade |
| Safety | Risk of enamel damage | Supervised by GDC professionals |
| Sensitivity | Common pain/”zingers” | Managed, low-sensitivity protocol |
| Trays | One-size-fits-all | Bespoke, sealed trays |
| Legality | Often unregulated online | Fully UK compliant |
Most whitening systems promise improvement. Enlighten guarantees it.
• Predictable Outcome: Achieve a Vita B1 shade, the highest natural level of whiteness.
• Precision Fit: Using our iTero 3D scan technology, we create fully bespoke, sealed trays that maximise results while minimising leakage and discomfort.
This is whitening engineered for consistency, not guesswork.
Sensitivity is one of the main reasons patients avoid whitening, but it doesn’t have to be.
Enlighten’s protocol is designed to minimise discomfort through gradual whitening and built-in desensitising technology.
At Alma Smiles, we go further. We assess your enamel and gum health before starting and tailor your treatment accordingly, particularly important for patients experiencing increased sensitivity over time.
The result: a noticeably whiter smile, without the “zing.”
While Enlighten is the gold standard for brightness, many of our patients choose to combine whitening with alignment for a complete smile transformation.
If you are considering straightening your teeth, you can receive your professional whitening at no extra cost as part of our comprehensive alignment package.
Start your Invisalign treatment this month and receive:
• FREE Professional Teeth Whitening (Value £395)
• FREE iTero 3D Smile Simulation – see your results before you start
• FREE Initial Set of Removable Retainers – maintain your results long-term
• FREE OPG Scan – a full assessment of your oral health
A straighter, whiter smile, planned with precision from day one.
The General Dental Council is clear: tooth whitening is a clinical procedure that should only be carried out by qualified professionals.
Shortcuts can lead to bad, damaging results and tooth pain. Professional whitening delivers safe, controlled, and consistently superior outcomes.
If you’re investing in your smile, it makes sense to do it properly.
Visit Alma Smiles, just a short walk from Hammersmith tube station, and take the first step towards a brighter, more confident you.
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“They have a very nice and friendly staff. The place is modern and clean. I went for a check-up, and the doctor explained everything I…”
“My sincere thanks to Dr Pedro Arteche, who did a wonderful job. When he started working with my teeth, I immediately felt his professionalism. He…”
“Lovely people, and the staff have helped me tremendously. Any questions I have are always answered with great detail, and they're calming and reassuring when…”
“I had a great experience at Alma Smiles with their highly professional staff a very friendly environment. I highly recommend this place. It is clean,…”
“Welcoming staff and pleasant experience. I have been coming to Alma Smiles for years now, and I find it convenient and positive. My teeth have…”
“I would highly recommend Alma Smiles. I had an excellent experience since day one. I have had my orthodontic treatment and am very happy with…”
“I have always found all staff very polite, helpful and very professional. They are very good at giving me the best advice and encouragement and…”
“Great staff, kind and professional. The architecture of the building is very cosy and comfortable. I booked my appointment within minutes, and it took minutes.…”
“Incredible! The best dentist I’ve been to. The staff were so friendly, and the manager was so welcoming and really reassured me when I kept…”
“Doctor Krisztina, Jessie, Alex, Ayah and Joe have all been fantastic, very friendly and patient. While having my root canal, I could not have felt…”
“Alma Smiles - has been my surgery for some time now. I admit I don't like going to the dentist's, but the service provided by…”
“It was an outstanding experience from start to finish! Both my 3-year-old son and I received exceptional care. Pedro and his staff were incredibly patient…”
“I highly recommend Alma Smiles! I had a direct composite and a mouth guard after my tooth canal treatment, and I’m very happy with the…”
“My recent experience at Alma Smiles exceeded my expectations in every way. The staff was friendly and knowledgeable; the facility was modern and clean, and…”
“It is really a top surgery. I even travelled 45 minutes away to get here, even though I had local ones. It's really modern and…”
“They have a very nice and friendly staff. The place is modern and clean. I went for a check-up, and the doctor explained everything I…”
“My sincere thanks to Dr Pedro Arteche, who did a wonderful job. When he started working with my teeth, I immediately felt his professionalism. He…”
“Lovely people, and the staff have helped me tremendously. Any questions I have are always answered with great detail, and they're calming and reassuring when…”
“I had a great experience at Alma Smiles with their highly professional staff a very friendly environment. I highly recommend this place. It is clean,…”
“Welcoming staff and pleasant experience. I have been coming to Alma Smiles for years now, and I find it convenient and positive. My teeth have…”
“I would highly recommend Alma Smiles. I had an excellent experience since day one. I have had my orthodontic treatment and am very happy with…”
“I have always found all staff very polite, helpful and very professional. They are very good at giving me the best advice and encouragement and…”
“Great staff, kind and professional. The architecture of the building is very cosy and comfortable. I booked my appointment within minutes, and it took minutes.…”
“Incredible! The best dentist I’ve been to. The staff were so friendly, and the manager was so welcoming and really reassured me when I kept…”
“Doctor Krisztina, Jessie, Alex, Ayah and Joe have all been fantastic, very friendly and patient. While having my root canal, I could not have felt…”
“Alma Smiles - has been my surgery for some time now. I admit I don't like going to the dentist's, but the service provided by…”
“It was an outstanding experience from start to finish! Both my 3-year-old son and I received exceptional care. Pedro and his staff were incredibly patient…”
“I highly recommend Alma Smiles! I had a direct composite and a mouth guard after my tooth canal treatment, and I’m very happy with the…”
“My recent experience at Alma Smiles exceeded my expectations in every way. The staff was friendly and knowledgeable; the facility was modern and clean, and…”
“It is really a top surgery. I even travelled 45 minutes away to get here, even though I had local ones. It's really modern and…”
